Companies often try to penetrate foreign markets without the faintest notion of the culture or the basic rules of their target markets.A constantly repeated error is the assumption that the original message can be literally translated into a foreign language and will immediately be understood, loud and clear.
However, this can really only be achieved by using qualified native speakers, who are thorougly familiar with the cultures of both the originating and the target countries.
We translate:
- TV concepts
- brochures
- catalogues
- advertising
- presentations
- surveys
- trade fair material
- press releases
- mediatexts
- websites
